Mail the Right Homes. Skip the Rest.
Targeted mailers only to properties that score 85+ and pass your BuyBox filter. 3-5x higher response rate than traditional blast campaigns, at a fraction of the cost.
Sending 10,000 Pieces to 9,900 People Who Don't Need a Roof Isn't a Marketing Strategy. It's a Cash Burn.
Traditional direct mail blankets a zip code regardless of roof condition, ownership, or financial readiness. Predictive mail targets only the 1,500 homes out of 12,400 that meet your exact criteria. Same budget, 3-5x the response rate.
From 12,400 Properties to 1,500 High-Confidence Sends
The model filters your territory down to only the homes worth mailing. Every piece sent has a documented reason: the homeowner scored 85+, passed your BuyBox, and is likely to replace within 6 months.
- 12,400 total properties analyzed
- 1,847 scored 85+ by the model
- 943 passed your BuyBox filter
- 1,500 selected for the mail campaign
Mail Warms the Home. Your Calls Close It.
Predictive mail performs best as part of a coordinated outreach strategy. Homeowners who received a mailer before any follow-up call or SMS are 2x more likely to engage. Same scored data. Every channel, working together.
Score. Filter. Mail. Track.
Score Properties
Every property in your territory is scored using 1,800+ attributes. Only homes scoring 85+ advance.
Filter with BuyBox
High-scoring properties are filtered against your BuyBox criteria: equity, ownership, permit history.
Mail Goes Out
Your 1,500-piece campaign is printed and mailed to the filtered list. Every piece has a reason.
Track Results
Response data feeds back into the model. Each campaign improves targeting accuracy for the next.
What Consistent Mail Flow Looks Like
"Eric Snyder at Safeguard was doing just under 1,000 jobs a year. After adding 8020Roof predictive data, he's pacing for 1,200 to 1,300. That's 200 to 300 extra jobs from consistent lead flow."
The Numbers Don't Lie
Common Questions
Ready to Dominate Your Territory?
See a sample campaign for your market. We'll show you exactly which properties would receive a mailer this month and why they were selected.
Talk to Sales